Elaine C. Broussard

Master of Arts in Mass Communication

Specialization in Web Design and Online Communication

Post-Baccalaureate Certificate in Digital Design

Master of Arts in Teaching

Content area: Secondary English

Bachelor of Arts in Journalism

Concentration in News-Editorial

Marketing and Communications Manager

• Leading team that provides marketing and communications support to all areas of Campus Health including the counseling center, health center, pharmacy and health promotion departments.
• Developing, implementing and evaluating marketing plans and content calendars.
• Creating marketing and communication collateral in a variety of formats including print materials, promotional items, videos, and content for web, email and social media.
• Managing external vendors and contractors.
• Recently lead website redesign and content overhaul project, to improve usability, information hierarchy, content quality, and accessibility. Completed in summer of 2022.

Web Content Specialist

• Lead college’s remediation process to address Office of Civil Rights web accessibility noncompliance complaint.
• Rebuilt entire college website from the ground up. Improvements included a fresher, more modern design, mobile friendliness, content reorganization with improved semantic structures, removal of stale content, and improved web accessibility compliance.
• Managed web content management system user accounts; trained campus content editors in CMS use and web communication best practices.
• Served as chief web governance officer, reviewing and approving content submitted by campus users to ensure stylistic consistency and factual accuracy.
• Partnered with various campus departments to develop and/or improve their web content.
• Collaborated with colleagues to manage and create content for college’s major social media channels.

Desktop Publisher/Assistant Editor

• Edited academic and marketing content for grammar, spelling, sentence structure, word choice and style.
• Designed and laid out ACT preparatory materials such as student workbooks, PowerPoints, teacher manuals and exit tickets.
• Collaborated with other design team members to develop brand schemes, logos, book covers, interior book templates, and web and email templates.
• Learned and applied agile development principles with fellow team members to improve planning and workflow efficiency.
• Lead usability testing initiative to improve company’s new digital platform.

High School and Middle School English Teacher

• Performed duties of a classroom teacher—student instruction and assessment, classroom management, disability accommodation, etc.—at a variety of schools.